One very popular Internet marketing strategy is to publish and distribute an online newsletter on a regular basis.

E-newsletters (often called ezines) are essentially emails which may contain content, graphics, links and,hopefully, subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose also.

Let's take a brief look and examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter.

This is of the highest importance because you want to ensure you are distributing your newsletter to recipients who will be interested in your products and services. Ypu want them to view the e-newsletter as worthwhile instead of viewing it as spam.

Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for several reasons. Most importantly this type of strategy does not help you to reach your target audience.

You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Additionally, sending your e-newsletter unsolicited to a large audience with no particular interest in your products and services will likely result in your e-newsletter being viewed as spam.

This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

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Thanks, Don Trosper